Here's why TikTok may be more than a passing fad | consumer psychology | Scoop.it
From www.socialmediatoday.com - April 11, 2019 10:55 AM

"Seasoned marketers will often dismiss any new, hot app as a flash in the pan - just because a new platform gets the spotlight at SXSW, that doesn’t mean that it'll become a useful tool in a marketer’s arsenal down the line ..."