Aldi, Google and Ikea among "simplest" and easiest-to-use brands, research shows - Design Week | consumer psychology | Scoop.it
From www.designweek.co.uk - January 26, 2017 10:17 AM

"A survey carried out by Siegel+Gale shows the 100 top-rated global brands in terms of user experience, and simplicity of brand marketing and design ..."