"Add Clairol’s Nice’n Easy to the list of marketers out to win women over with psychological grit: Its new “Color Fearless” campaign highlights the quick confidence boost some women get from changing their hair color ..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
consumer psychology
32.0K views |
+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
|
Scoop.it!
"A recent study into consumer behaviour found that women over 40 don't respond to advertising aimed at younger women — what they do engage with, in the strongest terms, is imagery aimed ..." 
Janine Lloyd's curator insight,
February 24, 2014 9:29 AM
Grey hair has now become increasingly chic as older women and men embrace their age. Brands who want to attract those in their freedom years need to tailor their communications or they risk alienating a powerful audience. |
