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Real-life consumer psychology – with a touch of technology
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The influencer apocalypse: Are we doomed? | WARC

The influencer apocalypse: Are we doomed? | WARC | consumer psychology | Scoop.it

"Influencers have gone from marketing’s darlings to a place of deep distrust – was it too good, too engaged, too cheap to be true? Or does influencer work need a more robust strategy? AllTogetherNow’s Isabel Day suggests a new way ..."

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How tech generates a 'positive ripple' effect for Nivea | WARC

How tech generates a 'positive ripple' effect for Nivea | WARC | consumer psychology | Scoop.it

"A smart sweat-tracking T-shirt designed to help the deodorant R&D team at Nivea has had a wider impact across the organisation, including on marketing, according to a Beiersdorf executive ..."

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Marketing to digital natives: How brand loyalty is changing 

Marketing to digital natives: How brand loyalty is changing  | consumer psychology | Scoop.it

"Old-fashioned brand loyalty no longer leads directly to customer retention. So how can popular firms of the past market to digital natives? ..."

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