consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Why Z-lennials will upend Western brands' China strategy

Why Z-lennials will upend Western brands' China strategy | consumer psychology | Scoop.it

"Chinese Z-lennials are still young, and their lifestyle preference is significantly shaped by that of their parents as well as their environment ..."

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Jimmy Choo boosts new collection via Nicole Kidman video - Luxury Daily - Internet

Jimmy Choo boosts new collection via Nicole Kidman video - Luxury Daily - Internet | consumer psychology | Scoop.it

"Footwear label Jimmy Choo is eyeing affluent female consumers with a video for its autumn/winter collection that stars actress Nicole Kidman and evokes a decadent, independent lifestyle..."

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