consumer psychology

"When the Covid-19 pandemic hit South Africa and businesses were no longer able to host live events nor sell their products due to the lockdown, many brands like Castle Lite had to quickly put all their plans for the year on ice and rethink how they would stay relevant..."

"From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic..."

"Follow these quick tips, and you'll soon be honing in on the affluent prospects you've been seeking ..."

"This article explores the new world of AI influencers: are they the future of social media or will they be left in the past? To answer this question, the author looks into the user engagement with content by and about these new influencers ..."

"Content isn't king and it hasn't been for some time. There's a new ruler in town. Content isn't king and it hasn't been for some time. There's a new ruler in town ..."

"The current pandemic has no real comparison point in modern history. But we do know that moments of crisis often re-shape our cultural values and individual psyche. From a marketing perspective, most brands will need to rip up their rulebook and start afresh ..."

"The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world ..."