"Follow these quick tips, and you'll soon be honing in on the affluent prospects you've been seeking ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Influencers have gone from marketing’s darlings to a place of deep distrust – was it too good, too engaged, too cheap to be true? Or does influencer work need a more robust strategy? AllTogetherNow’s Isabel Day suggests a new way ..." 
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"Lufthansa, the air carrier, has successfully leveraged Snapchat’s messaging app as a tool for humanising its brand ..." Â
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"SlideShares are a great way to consume content. Here're 10 of the best social media SlideShares of 2016 to enhance your social media marketing in 2017 ..."
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"Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms ..."
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"Brand democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks ..."
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"The prevalence of social media means companies of any size can take advantage of the fever surrounding the tournament ..."
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"Social media is a great place for businesses of any size to market..."
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"Learn how to activate and manage athletes in social media to get more value from sponsorships and endorsements..."
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"With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources..."
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"...What’s become more and more apparent in the world of online marketing is that the game has changed and we all need to become superheroes if we want to be heard above the noise..."
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"Facebook. Twitter. LinkedIn. Google+. The fantastic four of social media. With a combined active user base of over 1.5 billion people (overlaps notwithstanding), it is no wonder that online marketers flock to these sites..."
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"Hispanic-American consumers continue to be among the most important demographic groups in the United States as their market keeps growing over time. If you aren’t marketing to these TV audiences, you could be losing a lot of opportunities ..."
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"Old-fashioned brand loyalty no longer leads directly to customer retention. So how can popular firms of the past market to digital natives? ..."
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"Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January ..."
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"If you want to drive sales and engagement and get users hyped about your brand, FOMO marketing on social media is the way to go ...":
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"Companies are employing their own custom-made images on social media; one even encoded an entire news release ..."
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"Although influencer marketing is sometimes touted as a newer technique, taking advantage of the way social media has created individuals with incredible online reach and influence, it is – at heart – an old school marketing technique ..."
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"Now more than ever there is no pre-determined path to purchase, no series of predictable steps to a sale. Is the sales funnel still relevant? ..."
Ken Schneider's curator insight,
August 20, 2014 5:04 PM
Like a vintage sex toy the "sales funnel" is quaint and about as effective! If you haven't started looking at how to modernize your sales system this article is a short but effective explanation of why you need to get started. KS
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"It is natural then that when these “triple bottom line” businesses take to social media, they use their authentic voice and positioning to simultaneously promote ..."
Leona Ungerer's insight:
"All four of these companies are using social media for social good and engagement."
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"Social media usage is growing fast among older internet users, a fact that marketers are failing to recognise..."
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"Luxury brands are using social media marketing as a way to create engagement among their followers and earn new customers. Learn how you can do the same for your small business..."
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"Has the hype about social media turning us all into narcissists, egomaniacs and internet drug-addicts run its course? I doubt it..."
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