"This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
From
gizmodo
"Product placements and advertising in movies can be smooth, annoying, disturbing, and even ridiculous depending on how the filmmakers integrate well real life products into their work ..." 
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"There's no denying the fact that filmmakers promote brands through their projects to woo consumers ..."
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"Social media is driving Bolthouse Farms brand awareness, trial of beverages, and fan engagement..."
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"NASA administrator Jim Bridenstine told advisers that he is forming a new committee focused on figuring out how NASA can go commercial. The committee, headed by Maxar Technologies’ Mike Gold, will pursue ways NASA could work with advertisers to brand its spacecraft and rockets as well as..."
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"None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more ..." Via The Digital Rocking Chair
Dr. Pamela Rutledge's curator insight,
April 20, 2015 11:46 AM
By allowing brands to enter a storyworld, they become peers and friends. When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM. 14% of people believe ads from the source; 77% believe WOM. Very powerful shift.
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"Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s ..." Via Jeff Domansky
Hamish Parker's curator insight,
August 17, 2014 1:47 AM
Product placement allowing us to incorporate brands into movies and TV shows 
Sophie Portet's curator insight,
August 17, 2014 8:08 PM
How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch? 
Janardin Bhana's curator insight,
August 18, 2014 5:56 AM
Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success. |
