consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Clover Leaf website will let consumers track the source of their fish

Clover Leaf website will let consumers track the source of their fish | consumer psychology | Scoop.it

"The Trace My Catch function brings accountability to fishing practices, tracing products along the supply chain ..."

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What do consumers think about new digital technologies? (Report)

What do consumers think about new digital technologies? (Report) | consumer psychology | Scoop.it

"While consumer confidence in virtual reality as a news source is still low, mobile users have a positive view of live video when it comes to getting the news ..."

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South Africa’s cautious consumer | McKinsey & Company

South Africa’s cautious consumer | McKinsey & Company | consumer psychology | Scoop.it

"In light of the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa? ..."

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The modernization of the Chinese consumer - McKinsey Greater China

The modernization of the Chinese consumer - McKinsey Greater China | consumer psychology | Scoop.it

"The eyes of the world are on the Chinese consumer. Cooling economic growth, a depreciating currency, and a gyrating stock market are making political and business ..."

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How the Internet of Things will open up a new relationship between brands and consumers

How the Internet of Things will open up a new relationship between brands and consumers | consumer psychology | Scoop.it

"How the Internet of Things will open up a new relationship between brands and consumers, Brands are cottoning onto the idea that they can use smart products to continue a relationship with consumers after purchase, writes Daniele Fiandaca, ..."

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Outlook for South African consumers dire, debt experts warn

Outlook for South African consumers dire, debt experts warn | consumer psychology | Scoop.it
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People's deepest, darkest Google searches are being used against them

People's deepest, darkest Google searches are being used against them | consumer psychology | Scoop.it

"On the Internet, search queries are used to target vulnerable consumers ..."

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JCPenney has lots of data on shoppers, isn’t using it for anything

JCPenney has lots of data on shoppers, isn’t using it for anything | consumer psychology | Scoop.it

"The new CEO of JCPenney, a chain of department stores that had a brief and disastrous attempt at becoming more hip and upscale, says that the company is done “patching holes” in its business, and that it’s time to start building itself up for the ..."

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Consumers unclear about risks or benefits of e-cigarettes

Consumers unclear about risks or benefits of e-cigarettes | consumer psychology | Scoop.it

"While some smokers consider electronic cigarettes a potential aid in quitting, some people who have already quit see them as a temptation to resume a habit they fought hard to ditch, a small study suggests  ..."

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Similac Advance infant formula to be offered GMO-free - New York Times

Similac Advance infant formula to be offered GMO-free - New York Times | consumer psychology | Scoop.it

"Abbott, maker of the Similac brand, said a third of consumers said infant formula without genetically modified ingredients would bring “peace of mind.” ..."

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Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian

Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian | consumer psychology | Scoop.it

"Burberry chief Angela Ahrendts and designer Sir Jonathan Ive are steering Apple into new territory, where Chinese consumers could be key ..."

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High-tech devices baffle SA consumers - ITWeb

High-tech devices baffle SA consumers - ITWeb | consumer psychology | Scoop.it

"The capabilities of smart high-tech devices are largely underutilised in SA, says Accenture's Lee Naik. Most South African consumers experience challenges ..."

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Luxury brands often misidentify their target consumers

Luxury brands often misidentify their target consumers | consumer psychology | Scoop.it

"That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of the luxury shopper ..."

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Smartphone 'balance' needed

Smartphone 'balance' needed | consumer psychology | Scoop.it

"Consumers have yet to learn how to use smartphones in a manner that chimes with both their own life and that of others, according to a new study which observes that the UK user base is levelling off even as innovation at device and network levels continues at a ..."

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Hard times hurt many in SA - Cape Times

Hard times hurt many in SA - Cape Times | consumer psychology | Scoop.it

South African consumers who are battling to make ends meet have a dismal savings rate… "

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Beyond the badges: The real business case for gamification | | IT News Africa – Africa's Technology News Leader

Beyond the badges: The real business case for gamification | | IT News Africa – Africa's Technology News Leader | consumer psychology | Scoop.it

#Gamification Trend: Beyond the Badges: The Real Business Case for Gamification ..." 

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Financial vulnerability worsening among SA consumers

"On the eve of an interest rate announcement, by the Reserve Bank, South African consumers have been warned of a year ..."

nickelethanoic's comment, March 29, 2016 1:24 AM
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Spoonfuls of market research help the medicine go down

Spoonfuls of market research help the medicine go down | consumer psychology | Scoop.it

"A Cork-based company has moved to meet big-pharma demand for taste-testing of medicines by consumers ..."

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Campbell rethinks its recipe as consumer tastes change - New York Times

Campbell rethinks its recipe as consumer tastes change - New York Times | consumer psychology | Scoop.it

"Hoping to bolster sales, Campbell Soup is updating its classic chicken noodle soup, as well as the way it does business ..."

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SA likes Cape Town, Buffalo City full of bull: consumer satisfaction scores - Times LIVE

SA likes Cape Town, Buffalo City full of bull: consumer satisfaction scores - Times LIVE | consumer psychology | Scoop.it

"Consumers of municipal services across eight of the largest South African metropolitan municipalities have again given them the lowest satisfaction score measured in the SAcsi at 61.8 out of 100‚ up slightly from last year’s score of 60.8 ..."

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TV dinners in a Netflix world

TV dinners in a Netflix world | consumer psychology | Scoop.it

"Big food companies like Nestlé are sinking money into revitalizing their frozen offerings, after upstarts have taken supermarket freezer space with more innovative foods ..."

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UK consumers are mobile-using, multiscreening shoppers – and retailers must respond to succeed

UK consumers are mobile-using, multiscreening shoppers – and retailers must respond to succeed | consumer psychology | Scoop.it


“The average British shopper now owns 3.3 devices, goes online at least once a day and multiscreens while watching TV, according to new Google [IRDX VGOO] data. ..."

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South African brands missing the point among black consumers

South African brands missing the point among black consumers | consumer psychology | Scoop.it

"According to Peter du Toit (founder and CEO of Soccer Laduma, the second biggest-selling newspaper in South Africa, and one of the world's top five best-selling football newspapers and a popular mobile site in South Africa), advertising and marketing strategies in South Africa are not ..."

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Mapping the mindset of Brazil’s not-so-new middle class consumers

Mapping the mindset of Brazil’s not-so-new middle class consumers | consumer psychology | Scoop.it

"Brazil has come a long way in the last three decades. As its economy roared to life, the country transformed from a debt pariah into a rising global star. Between 1988 and 2013, GDP doubled ..."

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How 23andMe cashes in on consumers' genes | MIT Technology Review

How 23andMe cashes in on consumers' genes | MIT Technology Review | consumer psychology | Scoop.it

"How a consumer genetics company amassed a database of willing research participants ..."

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