"To draw young buyers and increase its market share in India, Apple has offered promotions like monthly payments and trade-ins ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Some are not happy with the latest iPhone update, especially those who say the new home screen effects make them feel sick... 
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"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."
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From
qz
"If you talk to enough people at the Finnish mobile startup Jolla, at some point it occurs to you that the company it most resembles is Apple..."
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"A curious spectre has started to haunt India and other emerging markets..."
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"The psychology of iPhone buying is such that people will want the gold iPhone and Apple knows that, which is why it's no surprise that the iPhone's newest color is already in short supply after less than a day of sales..."
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"You've probably heard about "Retina" displays on devices like the iPhone, MacBooks, or even the Chromebook Pixel. But what exactly makes a device "Retina?" It's more than just resolution. Linus from Techquickie explains it as simply as possible..."
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From
gigaom
"Apple’s first direct retail outlet in Russia opens selling Macs, iPads, iPods and iPhones..."
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