consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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House-brand loyalty - The Boston Globe

House-brand loyalty - The Boston Globe | consumer psychology | Scoop.it

"House brands are often perceived by shoppers as better products than many national brands, according to a recent study ..."

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The Psychology Of A Fanboy: Why You Keep Buying The Same Stuff

The Psychology Of A Fanboy: Why You Keep Buying The Same Stuff | consumer psychology | Scoop.it

"None of us want to admit it, but chances are we’re all fanboys in some area. Whether it’s a particular brand of software, a gadget or a political leaning, we often rally behind companies and ideologies without even realising it...."

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Ease the customer down the aisle | Trends | Marketing Week

Ease the customer down the aisle | Trends | Marketing Week | consumer psychology | Scoop.it

"New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal..."

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