"This week, AdAge reported the surprising results of a survey revealing that Walmart is the favorite retailer among millennials age 24 and under, and the second-favorite (after Target) of millennials age 25-34 ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Ever get the sense that millennials are treated in the press like some sort of inscrutable alien race? Well now there's the perfect Chrome extension for you ..." 
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"Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results ..."
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"A new study from MTV finds millennials like cars more than texting or social media, which contradicts what many previously thought ..."
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"Snapchat just landed McDonald's as an advertiser. But challenges lay ahead as the platform attempts to scale its ads business ..."
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"As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success ..."
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"When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst overnight ratings ever for its recent Ryder Cup broadcast. Many lay the blame on the flameout of golf’s former golden boy Tiger Woods ..."
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"In addition to that, manufacturers of consumer staples such as The Procter & Gamble Company (PG) are also looking for ways to connect directly with their customers ..."
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"Social media delivers more than wish-list window shopping — it is, essentially, a social-purchasing path for young women that leverages each platform's strength and point of engagement to enhance the shopping process, according to a survey by Teen Vogue ..."
Aaron Curtis's curator insight,
October 14, 2014 9:59 PM
Well isn't this something! My generation is ruled by the almighty cell phone, and everyone knows that we cannot help ourselves! In today's society, we need to be assertive in how we perceive marketing in all forms. We live and breathe for the "like" of a picture or even a re-tweet of something that is either crucial or full of humour. Instagram is one of the many social media apps that connects everyone together, and I have to say that it's ingenious to do so! This app allows people to share their culture, lifestyle and even their hobbies! I say go for it, and if you haven't ever used this app before, it's never too late to start.
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"...The program will feature courses in topics like web mining and analytics, Internet writing and content strategy, and a mandatory 100 hour field placement. One constant, says Shah, will be a focus on analyzing social media tools and how they’re deployed, including “their appropriateness for use in B2B, B2C, for-profit, and non-profit business models.”
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"With customer experience increasingly defined by customer service, a new survey has found that three-quarters (76%) of American shoppers view customer service as a 'true test' of how much a brand values them ..."
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"The original Pepsi Challenge ad campaign pitted Pepsi against Coke. The new global version blends social responsibility with popular culture ..."
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"Jewelry sales continue to plummet. Are iPhones and Kindles to blame? ..."
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"No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000 ..." Via Kamal Bennani
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"Why Millennials aren’t buying cars or houses, and what that means for the economy ..."
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"Marketers, manufacturers and retailers are recognizing the group’s potential as the consumers who will drive the economy in the decades ahead ..."
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"60% of Millennials said that social advertising has the most influence over them in how they perceive a brand and a brand’s value..."
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"A new company selling wine in a can is counting on millennials to keep their product from falling into the same graveyard as Zima and Miller Clear Beer. It's called Friends Fun Wine in a Can..."
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