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Content and Curation for Nonprofits
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Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by
Beth Kanter
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A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
Beth Kanter's insight:
After looking at the initial data, Ripenn found seven key commonalities. I’ve reworded them here into some helpful headline tips:
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There are two things you bloggers should know: One, great bloggers write great headlines, and two, great headlines often follow sets of | WHSR
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“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —
Beth Kanter's insight:
-Writing good headlines essential to success -A/B testing -Even on blog posts - there's plug in for wordpress
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How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S. Via janlgordon
janlgordon's curator insight,
December 10, 2013 4:29 PM
This article is by Feldman Creative on a topic that is near and dear to my heart - the headline. As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must. There are great tips in here Here are a few that caught my attention: E is for empathy. Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care. "You’re Going to Love These Free Analytics Apps" S is for success The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them. "Nine Headline Tricks Sure to Boost Your Leads" A is for ask The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to. "How Do You Write More Magnetic Headlines?" Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://bit.ly/Jc464j] Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Deb Nystrom, REVELN's curator insight,
December 10, 2013 11:15 PM
Useful list, good reminders. And there are headline evaluators out there using the emotion principle. Here's one: http://www.aminstitute.com/headline/ ~ Deb
janlgordon's comment,
December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
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For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Should I use a question mark?
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In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.
Beth Kanter's insight:
This tool measures the emotional value of your headlines in three areas:
To start using the Headline Analyzer, visit http://www.aminstitute.com/headline, enter your headline, select the type of business or industry to which the title belongs, and click the “Submit for analysis” button. You will then get your EMV score, with a short explanation of what it stands for.
Heather Card's curator insight,
May 7, 2014 8:26 AM
Another great tool from Beth Kanter. If you're not following her, it's time to start! 
Kevin McKay's curator insight,
April 27, 2019 10:53 AM
Another great tool from Beth Kanter. If you're not following her, it's time to start!
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Hot headlines are crucial to your success -- don't lose out on traffic and conversions because of a poor title.
Beth Kanter's insight:
Writing good headlines is an important skill for content curators. Many posts we discover have great content, but the headline doesn't quite capture it. So, this is good advice on how you can revise headlines.
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Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging. Via Thomas Faltin
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What does it take to write great headlines for your blog, Twitter, Facebook and more? We've dug into the science behind writing great headlines with today's Via Pedro Da Silva
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If you found the post useful, take a minute to share it with your friends! You’ve heard enough about writing headlines already. You’ve probably read that listing a number of reasons, se...
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headline tester for word press