Content and Curation for Nonprofits

A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook for measuring content marketing effectively

Via Gregg Breward

Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.

 

He lists the top reasons why content curators need to pay attention to them.

 

We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.

 

This is what caught my attention:

 

** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise. 

 

Those who are able to discern patterns and report on them in a timely manner will

 

***Link together pieces of the information puzzle so that others may see what had previously been missed

 

***Provide insights on the significance of events

 

***Demonstrate how those events evolve

 

***The emergence of patterns is a sign that something is happening

 

***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd

 

Romain's own takeaway is that Patterns should be the starting point for Curation.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article here: [http://bit.ly/sjRyc2]

Via janlgordon

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:

1. Consumption Metrics
This is the most fundamental type of content metric,...

Via Martin Gysler