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We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.
Via Brian Yanish - MarketingHits.com
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Rescooped by Beth Kanter from MarketingHits |
Scoop.it!
Via Brian Yanish - MarketingHits.com
Beth Kanter's insight:
Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem. I like the good practical tips for creating more "emotionally charged" content. The other main points:
- Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
- Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
- Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
- Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
- Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.
Learn with pictures what makes content share-worthy, and even viral.