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Scoop.it!
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S. Via janlgordon 
Scoop.it!
Got this from Jan Gordon. I like the visual showing goals. Good to use when doing a workshop with beginners to help them think through content curation - to what end? --------------- This great piece was written by Joe Pulizzi, founder of Content Marketing Institute
There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them.
He says:
"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."
Curation is more than a tactic, it is coming to forefront because
**people are overwhelmed with too much information.
If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors, but that's only my opinion.
Here are a few things that caught my attention:
Y0ur 2012 Checklist -
He says, yes, you can and should use content curation techniques, but this should be secondary.
I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.
He says:
"Focus on the true pain points of your customers and start planning content series around answering those pain points".
**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.
He says:
"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".
I say:
I believe content creators will want to seek out good content curators to curate their work. I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........
I think both are necessary in different proportions for different types of businesses.
What do you think?
Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/w104L6] Via janlgordon
Beth Kanter's comment,
December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
Scoop.it!
Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.
He lists the top reasons why content curators need to pay attention to them.
We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.
This is what caught my attention:
** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise.
Those who are able to discern patterns and report on them in a timely manner will
***Link together pieces of the information puzzle so that others may see what had previously been missed
***Provide insights on the significance of events
***Demonstrate how those events evolve
***The emergence of patterns is a sign that something is happening
***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd
Romain's own takeaway is that Patterns should be the starting point for Curation.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read the full article here: [http://bit.ly/sjRyc2] Via janlgordon
Scoop.it!
Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:
Curation — the act of human editors adding their work to the machines that gather, organize and filter content.
“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.
“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view. Via janlgordon, Robin Good
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Scoop.it!
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time. As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing. Here are some of the highlights......... Intro: Why Your Marketing Needs Content Curation At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. **He provides context for the content so that it's more than a collection of information 3 Reasons your content marketing strategy needs content curation: 1. Offering your audience a combination of original and third party content provides a branded context for your work 2. Curating other people's content positions you and/or your organization as a tastemaker in your field 3. Creating sufficient content is a marketing and business challenge 12 Attributes of a successful content curation strategy: Here are a few things that caught my attention: *Has defined measurable goals As part of your content marketing strategy and by extension your marketing plan, content curation needs objectives that are associated with your business. **Targets a specific audience . *Content curation like other forms of content marketing requires understanding your readers' marketing persona ** Involves a community *As with any social media or content marketing, your audience should be at the heart of your content efforts. **Clay Shirky says it best: "Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community" Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/SpJEfQ} Via janlgordon
Danielle M. Villegas's curator insight,
January 18, 2013 8:39 PM
This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists.
Read this one carefully, as it's chock full of good advice. --techcommgeekmom 
Better Homes, Better Life's comment,
January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Scoop.it!
This piece was written by Heba Hosny, a guest blogger for Lauralee Walker
This article is full of wonderful tips for taking your curation to the next level and embellish your original content.
"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."
There are many things that caught my attention, here are just a few gems:
Curated Content Can Inspire Topics For Created Content
If you don't master this one, all the other tips won't make any sense
****Understand which topics are irresistible to your target audience
My Commentary:
I love this one!
Here's the tip
****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.
You can build on a topic in different ways:
**Beg to differ politely
**Provide additional tips and insights
**Ask clarifying question(s)
My Commentary:
This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.
**A perfect segue to building relationships, community, doing business and increasing knowledge.
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article here: [http://bit.ly/sJs2I8] Via janlgordon
janlgordon's comment,
November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment,
November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment,
November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
Scoop.it!
Tony Karrer wrote this post on September 7, 2011 - I find it extremely relevant and am interested in looking at the possibility of curators collaborating on content around a specific topic and how that might evolve in the future.
I had the priviledge of listening to Clay Shirky today talk about harvesting collective wisdom and the implications of that. There are no accidents as this piece seems to be exploring an aspect of this subject.
Tony is reacting to a blog post he read, Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. He has some very good observations, too many to list but I've highlighted a few things to set the tone for the article.
Three Major Trends in Curation
**From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before.
**Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.
**From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant.
**From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.
****How do these trends interact? This is particularly interesting to me and it will be fascinating to watch this evolve.
****Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and
****curation focuses on people instead of individual content.
**Build it, and they will come, is dead.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Read more........... http://www.aggregage.com/blog/curation/people-curation
Via janlgordon, Robin Good
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This article is by Feldman Creative on a topic that is near and dear to my heart - the headline.
As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.
There are great tips in here
Here are a few that caught my attention:
E is for empathy.
Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.
"You’re Going to Love These Free Analytics Apps"
S is for success
The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.
"Nine Headline Tricks Sure to Boost Your Leads"
A is for ask
The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.
"How Do You Write More Magnetic Headlines?"
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/Jc464j]
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Useful list, good reminders. And there are headline evaluators out there using the emotion principle. Here's one:
http://www.aminstitute.com/headline/
~ Deb