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Information Filtering and Curation as the Basis for New Business Models | Content and Curation for Nonprofits | Scoop.it

From timkastelle.org - December 30, 2011 1:47 PM

This great piece was written by Tim Kastelle - it is one of the best articles on curation, the observations and insights take this to a whole new level. So much to digest, lots to ponder about the possibilities that await us in 2012 and beyond.

Here are some of the highlights:

**"We create economic value out of information when we figure out an effective strategy that includes aggregating, filtering and connecting."

**"Filtering is what helps us deal with the vast amount of information available to us."

"...the real question is, how do we design filters that let us find our way through this particular abundance of information?

****And, you know, my answer to that question has been: the only group that can catalog everything is everybody." (Clay Shirky)

**We try to filter information so that we end up with something that is relevant to us – it helps us learn something, it helps us solve a problem, it helps us develop a new hypothesis about the world around us.

**These are all connections – and this is what really drives value creation.

**However, we can’t connect without some filtering going on. So filtering is important, and it’s a term that includes several different sub-types. I can think of at least five forms of filtering.

...we can use these ideas about filtering to help with business model innovation by changing where it takes place in the value network.

**One of Shirky’s points is that since Gutenberg, the economic logic of publishing required publishers (of books, music, movies) to act as filters in order to maximise their investment.

**As publishing and filtering has shifted out to human networks, publishers no longer need to fill this role.

**Someone (or some network) needs to, and since that creates value, it’s something that can perhaps be monetised.

This piece was curated by Robin Good brief commentary by Jan Gordon

Check this video: http://vimeo.com/8748509

Read the full article by Tim Kastelle: http://timkastelle.org/blog/2010/04/five-forms-of-filtering

Via Robin Good, janlgordon

Content Creation vs Content Curation: Is It Really An Either Or? | Content and Curation for Nonprofits | Scoop.it

From blog.junta42.com - December 26, 2011 12:07 PM

Got this from Jan Gordon. I like the visual showing goals. Good to use when doing a workshop with beginners to help them think through content curation - to what end?

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This great piece was written by Joe Pulizzi, founder of Content Marketing Institute

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them.

He says:

"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."

Curation is more than a tactic, it is coming to forefront because

**people are overwhelmed with too much information.

If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors, but that's only my opinion.

Here are a few things that caught my attention:

Y0ur 2012 Checklist -

He says, yes, you can and should use content curation techniques, but this should be secondary.

I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.

He says:

"Focus on the true pain points of your customers and start planning content series around answering those pain points".

**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.

He says:

"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".

I say:

I believe content creators will want to seek out good content curators to curate their work. I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........

I think both are necessary in different proportions for different types of businesses.

What do you think?

Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/w104L6]

Via janlgordon

Information Filtering and Curation as the Basis for New Business Models

Content Creation vs Content Curation: Is It Really An Either Or?