Content and Curation for Nonprofits
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Content and Curation for Nonprofits
Content Curation
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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Scooped by Beth Kanter
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Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Content and Curation for Nonprofits | Scoop.it
October 28, 2013 11:43 AM

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ  Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution


http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution


http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.

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Rescooped by Beth Kanter from Content Curation World
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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Content and Curation for Nonprofits | Scoop.it
From www.socialmediaexplorer.com - September 2, 2011 4:47 PM

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


Via janlgordon, Robin Good
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