We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.
Via Brian Yanish - MarketingHits.com
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Ally Greer's curator insight,
May 30, 2014 8:31 PM
Great, informative post by Navneet Kaushal on the do's and don'ts of content curation & some of the best tools out there to curate content to your website and social networks.
Heather Card's curator insight,
May 7, 2014 8:26 AM
Another great tool from Beth Kanter. If you're not following her, it's time to start!
Kevin McKay's curator insight,
April 27, 2019 10:53 AM
Another great tool from Beth Kanter. If you're not following her, it's time to start!
Emerson Povey's curator insight,
June 6, 2014 9:31 AM
Get past the awful font on the infographic and our distrust of buzzfeed-esqe titles - some of these can improve readership of what we're already writing. |
Norman Reiss's curator insight,
June 27, 2014 9:29 AM
Always best to add your own spin to whatever you curate (I sometimes forget this)
Dr. Pamela Rutledge's curator insight,
June 11, 2014 3:26 PM
We advocate persona-fication--persona development--to better identify and understand your audience. Here's a great article on content strategy that speaks to the value of personas. Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment. There is no doubt that bias will influence persona development. But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too. Too often the lack of articulation increases the bias, not decreases it. Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias. Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light. It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,. When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives. Personas don't always work. Nothing is foolproof. The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky. There are other skills required besides persona development. Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise. |
Learn with pictures what makes content share-worthy, and even viral.