Content marketing's differentiating feature is the intentional use of valuable content to develop and nurture a relationship with the consumer. It's the value that's the key, whether that value is entertainment or information.
Via Jeff Domansky
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malek's curator insight,
March 19, 2014 6:49 PM
Thought provoking discussion: Why Scoop.it? What models work, how to spot trends, how to employ analytics.... (No spoilers, #must read)
Martin (Marty) Smith's comment,
March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight,
March 20, 2014 10:52 AM
Scoop.it influences social media marketing and more... |
Brittany Berger's curator insight,
May 22, 2014 10:21 PM
Should we stop obsessing about storytelling, strategies, and whether or not content is king? This post makes a good "yes" argument.
Brian Fanzo's curator insight,
May 27, 2014 3:07 PM
Couldn't agree more... Be Real.. Be Transparent.. Provide Value... enough of the fluff & high level crap... Talk is cheap! |
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
Content marketing has an identity crisis. Here's why (and how to resolve it).
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.