Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
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SEO used to be tactical; it became strategic.
As Moz Rand Fishkin advises in this awesome slideshare, you're probably better off with content marketers understanding SEO's than SEO practitioneers stuck 5 years ago on tactical tricks such as massive backlinking.
So what can you do in such a context? Fishkin gives 3 strategic advice and 3 tactical ones which are worth looking at.
But he also makes an observation that I'd like to elaborate on: the bar has raised for content quality. While good content used to get good traffic, you now need awesome content to raise above the noise. For content marketers, this means that producing all of that great awesome content is very unlikely. Using strategies like content curation, recruiting guest writers for your blog and other #leancontent best practices becomes a must.