cross pond high tech
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cross pond high tech

light views on high tech in both Europe and US
Curated by Philippe J DEWOST
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An Update to Tesla's Vehicle Lineup

An Update to Tesla's Vehicle Lineup | cross pond high tech | Scoop.it
From www.tesla.com - April 18, 2019 5:52 AM

Interesting bit found in Tesla's latest blog update (highlights are mine) :

"Last quarter, we introduced two new Model 3 variants with more competitive pricing than ever before – Standard and Standard Plus. Since then, Standard Plus has sold at more than six times the rate of Standard, far exceeding our expectations.

Given the popularity of the Standard Plus relative to the Standard, we have made the decision to simplify our production operations to better optimize cost, minimize complexity and streamline operations. As a result, Model 3 Standard will now be a software-limited version of the Standard Plus, and we are taking it off the online ordering menu, which just means that to get it, customers will need to call us or visit any one of the several hundred Tesla stores. Deliveries of Model 3 Standard will begin this weekend.

Its range will be limited by 10%, and several features will be disabled via software (including our onboard music streaming service, navigation with live traffic visualization, and heated seats). Similar to other software-limited vehicles produced in the past, Standard customers will have the option to upgrade to a Standard Plus at any time. Similarly, anyone who has already bought Standard Plus and wants to convert to Standard is welcome to do so, and we will provide a refund for the difference in cost."

 

Philippe J DEWOST's insight:

Tesla invents software defined product segmentation

"Model 3 Standard will now be a software-limited version of the Standard Plus" and this will be studied and taught in Business Schools as a profound shift in goods production and marketing.

Such move limits the complexity and, to an extent, production operations costs while allowing for future upgrades or - in some cases - downgrades. Redefining standard as a "limited" version of a higher value product is also an interesting case.

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Who are the top 1% most viewed LinkedIn profiles for 2012?

Who are the top 1% most viewed LinkedIn profiles for 2012? | cross pond high tech | Scoop.it
From www.linkedin.com - February 8, 2013 3:25 PM

Here is the email I received earlier today. Like 1.999.999 other Linkedin members including Barack Obama (see infographic)

 

"

Hi Philippe,

 

Recently, LinkedIn reached a new milestone: 200 million members. But this isn't just our achievement to celebrate — it's also yours.

I want to personally thank you for being part of our community. Your journey is part of our journey, and we're delighted and humbled when we hear stories of how our members are using LinkedIn to connect, learn, and find opportunity.

 

All of us come to work each day focused on our shared mission of connecting the world's professionals to make them more productive and successful. We're excited to show you what's next.

With sincere thanks,

Deep Nishar

Senior Vice President, Products & User Experience

"

Philippe J DEWOST's insight:

Extremely proud and grateful until I realized that
1/ I am one among 2 million (okay, including Mr Obama)
2/ I still am the product

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Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret - at least 75 companies have access

Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret - at least 75 companies have access | cross pond high tech | Scoop.it
From www.nytimes.com - December 11, 2018 2:37 AM

Data reviewed by The Times shows over 235 million locations captured from more than 1.2 million unique devices during a three-day period in 2017.

The millions of dots on the map trace highways, side streets and bike trails — each one following the path of an anonymous cellphone user.

One path tracks someone from a home outside Newark to a nearby Planned Parenthood, remaining there for more than an hour. Another represents a person who travels with the mayor of New York during the day and returns to Long Island at night.

Yet another leaves a house in upstate New York at 7 a.m. and travels to a middle school 14 miles away, staying until late afternoon each school day. Only one person makes that trip: Lisa Magrin, a 46-year-old math teacher. Her smartphone goes with her.

An app on the device gathered her location information, which was then sold without her knowledge. It recorded her whereabouts as often as every two seconds, according to a database of more than a million phones in the New York area that was reviewed by The New York Times. While Ms. Magrin’s identity was not disclosed in those records, The Times was able to easily connect her to that dot.

The app tracked her as she went to a Weight Watchers meeting and to her dermatologist’s office for a minor procedure. It followed her hiking with her dog and staying at her ex-boyfriend’s home, information she found disturbing.

“It’s the thought of people finding out those intimate details that you don’t want people to know,” said Ms. Magrin, who allowed The Times to review her location data.

Like many consumers, Ms. Magrin knew that apps could track people’s movements. But as smartphones have become ubiquitous and technology more accurate, an industry of snooping on people’s daily habits has spread and grown more intrusive.

Lisa Magrin is the only person who travels regularly from her home to the school where she works. Her location was recorded more than 800 times there, often in her classroom .

A visit to a doctor’s office is also included. The data is so specific that The Times could determine how long she was there.

Ms. Magrin’s location data shows other often-visited locations, including the gym and Weight Watchers.

In about four months’ of data reviewed by The Times, her location was recorded over 8,600 times — on average, once every 21 minutes.

Philippe J DEWOST's insight:

Who is watching you ?

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Philippe J DEWOST's curator insight, December 10, 2018 3:19 PM

Lots of "brothers" are watching you via apps on your phone and without any of your consent.
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Samsung spends approx.15x more than Apple in marketing

Samsung spends approx.15x more than Apple in marketing | cross pond high tech | Scoop.it
From e.businessinsider.com - December 2, 2012 3:12 AM

According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.

 

But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.

 

If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.

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Peixin hu's comment, August 17, 2013 5:03 AM
I think the reason why Samsung's success in recent years partly because they establish a good brand image. First of all, Samsung have Stylish appearance compare with other brands also attracting the attention of young people. Second, we can see Samsung show up in a variety of activities, newspapers even all kinds of ball games, so that the different age’s group and different interests of the people can concern them.
Min Li's comment August 22, 2013 3:58 AM
From this chart, we could see that the tendency of Samsung’s budget increases greatly year by year, now Samsung has been the largest company of investing in marketing advertising. Despite its successful advertising, Samsung also spend a lot of money on promotional campaign to attract customers. As for Samsung, it is an admirable company, its products are popular in Asia and Europe countries. In my personal opinion, advertising is like a dialogue between the company and the consumers, and it can be a good method for communicating the features of a product or service in a way that will motivate customers to purchase it. In the intensely competitive market, to be closer to the consumers to figure out their desires and interests are critical for the smartphone company. This is one of the reasons for Samsung’s big success. Thanks.
Abbey 's curator insight, April 7, 2014 5:36 PM

As shown in the digram Samsung's Marketing expenses are far, far higher than any of the of the other brands shown. Considering Samsung is one of the largest smart phone companies in the world, large marketing campaigns and promotional parties etc contribute immensely to the success and impression of the brand received by consumers. Considering Coca Cola is such a huge brand and marketed hugely worldwide, yet is still way behind what Samsung is spending, really shows in comparison to other developed brands how huge Samsung's Marketing really is. 

 

I am quite surprised at how large the gap is between Apple and Samsung as i always considered them reasonably close competitors in the smart phone industry. 
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