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Scoop.it!
Consumer-Driven Campaign Will Revitalize and Repaint the Main Streets of 20 U.S. And Canadian Communities 
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Scoop.it!
Recently Google announced an innovation that could be the most significant change yet – the integration of Google Plus into Google AdWords.
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Benjamin Moore's Main Street Mattes is a great campaign idea. The paint company will use a favorite tactic of mine, the User Generated Content Contest, to "beautify America.
They will select 20 "Main Streets" to be revitalized based on UGC nominations and votes. Great idea proving another favorite topic - Save The World Marketing.
Every brand, product and service saves the world in some way. Connecting with how your brand, product, service or company saves the world has never been more important.
Find my slideshare on Save The World Marketing here
http://www.slideshare.net/martinmartysmith/save-the-world-marketing
Kudos Benjamin Moore.