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Even brand powerhouses like Marty's old employers M&M's, P&G must realize what happens online today is most important product in a digital first world.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
After scooping a Neil Ferree post about lawyers needing to accept content and social marketing I realized my 2008 Infinite Inventory, Moore's Law, Saving Ford ScentTrail Marketing post didn't go near far enough.
This post is about difficulty of powerful branded manufacturers and widget makers have with embracing that the most important product they created today was digital and online. If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation.
Digital First is a revolution, a revolution that never slows for anyone to catch up or understand. This revolution only knows one speed - FASTER and only happens in one time NOW.
Neil's post made me smile because if lawyers, traditionally the antelope at our Internet marketing waterhole, are beginning to understand the need for content marketing supported by social media surely the 7th sign is here. Better stock up on canned goods, water and plenty of content and social media marketing if we want to survive :).
"If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation" --having a strong digital footprint is critical