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![Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News] | Curation Revolution | Scoop.it](https://img.scoop.it/42RpLB-vG85yCz0d9qJV7jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Los Angeles Times
Fox, Twitter team up to promote TV shows, sell ads
Los Angeles Times
On Tuesday, ESPN and Twitter plan to announce they are expanding their partnership.
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Scooped by Martin (Marty) Smith |
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Live Events & Social Media
Love this quote:
"Social media is a fantastic complement to compelling, live television content," said Toby Byrne, president of advertising for Fox Broadcasting Co. "Not only is it a great marketing tool for us ... [it also] opens up additional ways for us to connect brands with our audience."
Duh! This new partnership is a victory and a defeat. Victory because it signals brands are getting social media. Defeat because the new partnership seeks to make social media just another push network.
Let's hope people smart enough to realize social media can rock live events also understand "live event" means there are threads that should be followed instead of simply pushing more disconnected ads at us.