Curation Revolution

Should You CLOSE or REDUCE Your Facebook Marketing?
Didn't know that Facebook was being such a jerk about "graph search" for brands. Not surprised to see you can buy your own list back as that is the kind of ransom Facebook has shown brands from the start. 

Interesting to see Mark Cuban takes his marbles and go home (threatening to close his Facebook pages). The article makes a good point.

If you have a substantial UNIQUE Facebook following you are probably stuck paying the $2. If not you may consider the cost / benefits of your Facebook marketing and arrive at where Cuban is - thinking about closing down your Facebook page (or relegating it to the "low investment" side of the fence). 

Facebook's ROI Mystery Wrapped In Enigma
As I pointed out in my Virtuous Viral Loop post from last week (http://sco.lt/56p69J ) Facebook's role in our conversion funnels is far from fully understood. My friend Bill Ross just created a great infographic showing Facebook ad performance by business vertical. 

Telecom and Fashion seem to rule Facebook ads and they aren't far off from understanding how to use Facebook to create engagement and brand loyalty either. Strange to think of Telecom's and Fashion as leading Internet marketers, but both understand the SOCIAL and MOBILE side of what is happening now perhaps better than any other business vertical.

Great infographic from Linchpin SEO.
http://www.linchpinseo.com/infographic-facebook-ad-performance-by-industry