Curation Revolution

How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO". 

So if your question is, "You talking to ME?" and you are asking Google the answer is YES.  

The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves. 

Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/  

Great tips from Curagami co-founder Phil Buckley (@1918) about how to create the authority your site needs to please the Google gods: http://www.curagami.com/featured/becoming-worthy-of-rank-authority/

When Google went public 10 years ago, co-founder Larry Page said he wanted to get his search engine's users out of Google and to the right place as fast as possible. Today, Google is often doing the opposite. WSJ's Rolfe Winkler reports on the News Hub with Tanya Rivero. (Photo: Getty Images).

Marty Note
10 years old Google is moving from search to a content and commerce portal. Increasingly Google wants to be s destination not simply the world leading sieve. Content is king and the king is beginning to emulate one of their subjects - Amazon.

Amazon has been successful at balancing their business between content and commerce. Many Amazon interactions are "rich search" engagements where we use Amazon's reviews or vast scale to teach us something about an online marketplace.

Look at Amazon's nascent entry into streaming video market. Using their loyalty program, Prime, Amazon has the most addictive and best looking streaming option. Amazon's advantage? They SELL movies as well as giving away what feels like about 1/3 of their titles FREE to prime members.

BRILLIANT use of a loyalty program since it reinforces a key benefit, access, and creates a crack cocaine like addiction. When I want to find a movie Netflix doesn't have Amazon is where I go. Lately I even pay to "rent" or "buy" a title too having plowed through free titles.

Now let's turn back to Google and realize that content, search and content are VERY different things. Amazon's use of prime to improve their streaming option into a viable digital marketplace demonstrates the interconnected synergies a commerce & content player like Amazon can achieve.

Can Google become equally as successful at content and commerce? Perhaps, but one need only look at Yahoo's struggles to be both search and content portal to question whether either is sufficiently difficult to demand full attention.

As we search less and differently Google wants to diversify and protect the kingdom they've built. Entering oceans made red with competition as both content and commerce are is a different gig. Will be interesting to see how the king adapts to being a lowly prince.

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.
http://curatti.com/invisible-giant-hard-see-new-seo/

Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…

Startups are fun, creative & may be our best hope. This second of a two part Curatti series covers startup trends from digital homes to wearable tech.

As I was putting the finishing touches on this second post in a 2 part Startup Trends 2014 for Curatti.com one of our featured Smart Home Startups @Nest sold to Google for $3.2B. Amazing.

More than 25 other cool startups covered some of them will be worth billions too :). M

Did The Sixties Die or was, as Einstein said, the creativity energy from that tumulous decade transformed in the movies & TV, Technology and art?

Einstein’s Web Marketing Lessons
We enjoyed the nerdy HBO Einstein and Eddington movie about how the Cambridge mathematician (Eddington) confirms Einstein's General Theory of Relativity by crushing the known and more predictable Newtonian universe.

The web has two camps too. There are Newtonians who believe in an absolute truth we were never able to find during our 7 years as a DIrector of Ecommerce or our 15+ years of online marketing experience. This post shares Einstein's marketing lessons.  

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm:

Take These Easy Steps To Recover:

• Stop, Wait & Listen.
• Analytics Deep Dive.
• Create New KPIs.
• Back In To Blue Oceans.
• Create Community.

Brand Sculpting creates a brand's online community in alignment with User Generated Content, a growing tribe of advocates & trending keywords & content.

5 Tips
* 10 Tools including @Scoop.itPaper.li ( @Kelly Hungerford), Haiku Deck, G+, Pinterest & Others.
* Community & UGC.
* Digital Listening.
* Analytics.
* Moon Audio examples.

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever.

Thousands, thanks to shares from friends such as @Kelly Hungerford@malek@ janlgordonand @Brian Yanish - MarketingHits.comhave "seen" the Invisible Giant of the #newseo. Have you?

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).

Even Google wants to escape the old SERPs only Google. Mobile, social and community are changing the web's landscape. Google is watching organic search growth slow thanks to social and mobile. Don't get hung out, diversify your Internet marketing.