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The New SEO - Who Loves Ya Baby? via Curagami

The New SEO - Who Loves Ya Baby? via Curagami | Curation Revolution | Scoop.it
From www.curagami.com - July 20, 2017 3:11 PM

The New SEO

This Curagami post takes issue with the priority and emphasis of two "old world" SEO posts. When Jeff Bullas suggests, important tweaks could result in top rank he over reaches. 

When Forbes worries about content length, they ask the wrong question in the wrong way. Here's a thought experiment to prove the point - does Oprah need to worry about technical SEO tweaks or content length? 

Answer: No Oprah does not. When your tribe is as loyal, eager to consume and collaborate as Oprah's SEO is moot and adds little. Think Oprah achieved her position of trust and created such a loyal tribe by tweaking or manipulating content? 

 

Neither do we. Do we miss the days when a tweak here or there meant rank? You bet. Life was easier then, but marketing is so much better now, and it will become better still. 

 

The rub is Jeff and Forbes are right and wrong at the same time. Technically every tip Jeff shares is correct, but the emphasis is backward. Jeff starts with keywords. In this Curagami post we suggest starting with your story, your "why": http://www.curagami.com/seo-loves-ya-baby/  

Martin (Marty) Smith's insight:

The problem with a Jeff Bullas and Forbes SEO post is they miss the point of the "new" SEO - to win hearts, minds, and loyalty with authenticity, stories, and collaboration. We suggest listening more and technically tweaking or worrying about content length less. 

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The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Curation Revolution | Scoop.it
From www.jeffbullas.com - January 11, 2013 8:12 AM
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
Martin (Marty) Smith's insight:

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  

 

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Ken Morrison's curator insight, January 13, 2013 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.

 

1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements

HumorCompetitionCurioisity


Read more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99
Ken Morrison's comment, January 14, 2013 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
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Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog

Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog | Curation Revolution | Scoop.it
From www.jeffbullas.com - January 19, 2016 10:37 PM
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?
Martin (Marty) Smith's insight:

We answered this question in the affirmative in a siilar post for @ janlgordon Curatti blog in 2014: http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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Social Media Marketing - 10 Inspiring Infographics | @jeffbullas

Social Media Marketing - 10 Inspiring Infographics | @jeffbullas | Curation Revolution | Scoop.it
From www.jeffbullas.com - November 28, 2011 8:35 PM

In 2011 social media marketing continued to make its impact. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn't die.


Via maxOz, Antonios Bouris
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maxOz's comment, November 28, 2011 3:54 AM
Thanks Jenny a Good One!
Cheers
Michele
maxOz's comment, November 28, 2011 7:27 AM
Thanks Antonios, Glad you liked them. Take care Michele
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