Why "Fun" Marketing Is TOUGH
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Curation Revolution
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Scoop.it!
We will be broadcasting LIVE via a Google Plus hangout. You can watch the video at Atlantic BT's Blog: http://www.atlanticbt.com/blog/think-like-an-internet-marketer-meet-the-four-tenors-of-im-saturday-1-19-free/ . Bring your questions about SEO, content marketing, Google Plus and Netsertive. 
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After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing.
Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing:
1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There.
5. Have Some Fun Yourself.
Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.