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There is a "new altruism" meme growing in Internet marketing. The old notion of winning at someone else's expense seems outdated in a world of plenty, in a world where we buy from those we LOVE. 
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Rescooped by Martin (Marty) Smith from Peer2Politics |
Scoop.it!
A decade ago Wikipedia burst into a world not ready to comprehend it. Thousands of people cooperating effectively, without price signals to offer "incentives" or managerial hierarchy to direct efforts was an impossibility.
And yet, it moves. And as it moved it combined with a deep shift across many disciplines, from biology and neuroscience to organizational sociology, experimental economics, and social psychology to paint a very different view of who we are, as human beings, and what we are capable of when we build and inhabit systems that rely on our better selves rather than on the cramped, pessimistic view of traditional economic modeling. A decade ago our explanations of Wikipedia depended on the uniqueness of the Net.
Today, we are ready to learn the deeper lessons: that we are more cooperative than we came to believe in the last half century, and that our challenges lie in learning how to build a new field of cooperative human systems design not only online, but for our lives more generally as the kind of social human beings we really are.
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Scooped by Martin (Marty) Smith |
Scoop.it!
The author and Buddhist monk Pema Chodron teaches a valuable Internet marketing lesson - how you are with yourself is how the world perceives you.
In the Connection Economy kindness is an important attribute, but how do you know if your comapny is kind?
Take the Company Kindness Quiz and share the story of how your company wins the kindness of strangers.
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Scooped by Martin (Marty) Smith |
Scoop.it!
![The New Altruism - Wright, Shermer, Benkler [VIDEO] | Curation Revolution | Scoop.it](https://img.scoop.it/_8HoUhb2r487z9PrEIP2wjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties.
William Whyte wrote The Organization Man in 1957. In the last 15 years we've begun to question the "selfish" man model only motivated by extrinsic motivations (the whip, chair, gun or greed). We know we LOVE things and so are willing and happy to GIVE of our time, effort and life.
The New Altruism is being fueled by:
* Social Networks.
* Flat, Global and Connected world.
* Recognition not everyone is motivated by the same things.
* Greater understanding motivation is contextual too.
* A new era of cooperation and collaboration.
Here is The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html
I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.
