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Curation Revolution

Curation the next web revolution.
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What Is Long-Form Content and Why Does It Work?

What Is Long-Form Content and Why Does It Work? | Curation Revolution | Scoop.it
From www.business2community.com - May 12, 2014 3:26 PM
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
Martin (Marty) Smith's insight:

Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.

The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.

In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.

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malek's curator insight, May 12, 2014 5:04 PM

A great piece of reading about adding more value with more content.  The examples are highly illustrative, turning a dry rock into live rock.
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New SEO vs. Old SEO Smackdown [Infographic] | Visual.ly

New SEO vs. Old SEO Smackdown [Infographic] | Visual.ly | Curation Revolution | Scoop.it
From visual.ly - April 4, 2013 7:51 PM
This infographic by ZealousWeb demonstrates the old vs. new approaches to SEO. It emphasises the inventive input required to be successful in SEO and
Martin (Marty) Smith's insight:

Great infographic drawing the distinct and important differences between the OLD ways and the post Panda and Penguin ways. 

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Andy Birkitt's curator insight, November 1, 2013 11:50 AM

Lol Great take on a serious note
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How Social Is Google's Panda?

How Social Is Google's Panda? | Curation Revolution | Scoop.it
From seo-hacker.com - July 29, 2012 1:33 AM



I’ve been talking about the Google Panda update recently. I pointed out how it would affect your SEO, Link building, and what you can do if and when you are unjustly affected.


Marty Note
I agree with this article's sentiment. Just wrote about SEO being dead the other the day http://www.scoop.it/t/ecommerce-revolution/p/2249335079/6-reasons-search-engine-optimization-seo-is-dead . I also agree with the conclusion that, despite the need to learn a new bag of skills, the web and we will be better for our short term SEO pain.

Semantic web can't happen with a bunch of floatsam and jetsam clogging up the Internet no matter how well intention or within the old boundaries such meta data was. Things change. Other related:


Advanced SEO Lessons In Bleeding and Siloing :http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html


Best SEO Is No SEO
http://scenttrail.blogspot.com/2012/04/best-seo-is-no-seo.html


No SEO Movement

http://www.scoop.it/t/business-intelligence-revolution/p/2154904181/no-seo-movement-starts-today-with-you


:).M




Via Werner Boersch, eRelations
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On-Page Technical Optimization Techniques To Beat The Panda Slap

On-Page Technical Optimization Techniques To Beat The Panda Slap | Curation Revolution | Scoop.it
From news.submitinme.com - November 26, 2011 9:26 PM

"With the recent Google Panda update in October 2011, we witnessed a huge uproar among webmasters and website owners as a lot of sites with high PageRanks fell like a heap of brick, while some others which had authentic organic links and well optimized pages climbed a few places more, unexpectedly.


...As the webmasters didn’t know of a recourse to sort things out and stabilize the fall, they were meddling in the dark on a course unknown till Google issued its new set of indices to rate and review websites, which made it pretty clear that unless websites were structured and built according to the new guidelines, there was no scope for improvement.


The upshot of the Google Panda algorithmic update was aimed at removing poor quality sites from the top of Google’s search results, while increasing the PageRank of sites that were structured optimally and had real organic value with better back links and original content.


Google’s new strategy is totally user-oriented, aimed at increasing user loyalty and user experience by improving the quality of search engine results at the same time bringing down BlackHat reliant SEO sites that had till then being exploiting Google’s vulnerabilities.


The Panda update is focused on deterring websites that rank high on search engine results through link farming and other BlackHat approaches rather than serving end users through long term organic SEO strategies."


Here is some good structured advice on what you can look into to improve your chances of getting out of a Google Panda slap: http://news.submitinme.com/newsdetails-84.aspx 




Via Robin Good
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Amazon's Social Rebirth ScentTrail Marketing

Amazon's Social Rebirth ScentTrail Marketing | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - August 5, 2013 10:50 AM

Amazon's New Social Relevance
Amazon was late to social media and they paid a price for being tardy. Almost 90% of Amazon's pages have been eliminated from Google's index post Panda and Penguin.

Granted we would all like to be left so "high and dry" since Amazon still has 127M pages in Google, but, as this linked post describes, Amazon is embracing social media marketing now with new tools such as Amazon collections and a social share widget that is approaching ubiquity.

If Amazon can learn new social shopping tricks so too can your website. The key idea is even a website that was slouching toward having a billion pages in Google must play for social relevance now as so should we all.  


Related

Amazon's Collections on Scoopit
http://sco.lt/7eE6Tp 


Amazon's Social Rebirth on ScentTrail Marketing
http://scenttrail.blogspot.com/2013/08/amazons-social-rebirth.html  

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Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | Curation Revolution | Scoop.it
From www.panguintool.com - January 24, 2013 1:12 PM
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good
Martin (Marty) Smith's insight:

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

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Martin (Marty) Smith's comment, January 24, 2013 1:05 PM
WOW, Robin you are the MASTER of cool new SHI*. I just fired this overlay and it helps SEE the impact so much faster than anything. Your Scoop just launched $1M in SEO help. Thanks. Marty
Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.
Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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Tips To Not To Kill SEO Post-Panda

Tips To Not To Kill SEO Post-Panda | Curation Revolution | Scoop.it
From blog.hubspot.com - December 3, 2011 5:49 PM

In a world where “content is king,” you might think that those who publish thousands of articles every day would rule inbound marketing and reign over the modern, online world equivalent of the Roman Empire.


And, like Caesar before them, for a time, they did.


That is, until Google unleashed, of all things, a panda, and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D.


Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side.


Step 1. Post content that is of little to no value, off-topic, or boring.


Step 2. Post content too infrequently. 


Step 3. Post content with too few keywords or the wrong keywords.


Find out all the details: http://blog.hubspot.com/blog/tabid/6307/bid/29363/How-to-Destroy-Your-SEO-in-a-Post-Panda-World.aspx


Via Robin Good
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