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[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
Martin (Marty) Smith's insight:
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing. 
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Scoop.it!
![Think VISUAL ASSETS Not Infographics [VIDEO] Rand's Friday Whiteboard | Curation Revolution | Scoop.it](https://img.scoop.it/ZKSf0Z2wUmgBQY7w-lTvzDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.
Martin (Marty) Smith's insight:
Great Rand Fishkinn Whiteboard Friday on why your marketing should think in terms of "visual assets" not infogrpahics.
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How content marketing works?
Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.