Curation Revolution

EPIC? We Want You

Imagine if you were one of the first contributors to Mashable, TechCrunch or the Huffington post. Life for those first contributors is good now. Life for those trying to elbow their way in is not nearly as good. Stop elbowing because we have a cool idea.

APPLY to be one of the first 5 Scenttrail Authors / Curators and Contributors, become an owner and find greatness...together. 

Here are 5 Quick and Easy Content Marketing Tips for Small To Medium Sized Businesses:

* There Is No Them.
* Email Market With Personas.
* Create Q&A Content.
* Conversations Not Lectures.
* Have and Create FUN.

This post is trending on ScentTrail Maketing with over 1,000 views now.  

Penguin 2.0 happened last week creating a big OUCH for ScentTrail Marketing as the Panguin SEO tool shows. Atlantic BT can help fix your SEO issues too.

Better SEO Writing

Just Scooped a great #infographic about SEO Writing that didn't mention some of my favorite tips or anything about "stop words" so I added 5 tips to the Scoop and wrote a quick ScentTrail Marketing post about Stop Words:

15 SEO Writing Tips (10 Infographic, 5 from me)

SEO Writing - Eliminate Stop Words (ScentTrail Marketing)

 

There is great news about the elimination of stop words. When you tune your writing to use shorter sentences, smaller paragraphs and reduces stop words your copy reads faster and so becomes more engaging. Win Win.

My friend Mark Traphagen (@MarkTraphagen) has a genius series of posts and comments going on Google Plus (all linked in the attached article).

I share thoughts on SEO, the Google Float, the coming semantic web and why Kurzweil's singularity may be closer than we think at least for Internet marketers.

Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.

After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.

Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.

No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.

One of the top 5 ScentTrail posts of all time asks a simple question, do you need an Internet marketing degree. My thought when I wrote this piece was NO since classrooms can't keep up with the speed of Internet marketing innovation. If anyone has attended helpful classroom instruction in Internet marketing let me know and I will curate into the post. 

Video Tour of my house in Durham, NC:
http://pfretour.com/23208

Here is how my "Selling Everything" sale will work and a few of the first items we can't ship (furniture). My house and the rest of "everything I own" should go up in the next few days.

This post explains WHY I'm "selling out" and how you can help by buying STUFF and VOLUNTEERING. Will be loading more STUFF up over the next few days, so please tell your friends and wish us luck.

Together we cure cancer in our lifetime.

All proceeds benefit my 501c3 nonprofit Story of Cancer Foundation and help with development costs for Cure Cancer Starter (http://www.curecancerstarter.org) the first crowdfunding platform developed by a cancer survivor (me:) and dedicated to cancer research.

I am not ALONE in this journey.

My amazing employer, Raleigh software and web devleopers Atlantic BT, are creating Cure Cancer Starter and matching my investment.

I'm paying for development with my salaray and cash is getting TIGHT so time to sell everything, time to sell out to help cure cancer :).

Also explained in my Startups Scoop.it Feed and on GooglePlus.

Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How:

Ways To Make Your Customers Heroes Online

* Gamification (nothing like social kudos to reinforce a heroic journey).

* Curate and Use UGC (User Generated Content). 

* Contests (who has the best Tough Mudder Pinterest board etc...).

* Leaderboards (part of gamification, but a constant reminder that a game is going on NOW). 

 

Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.  

Wrote this post after reading about a new Forrester report that costs too much to actually buy so I improvised a Everywhere and Black Card Marketing report (lol).

These are opposing strategies and I prefer Everywhere Marketing, but Black Card has its place, it is just a very limited and riskier place :).