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Scooped by Martin (Marty) Smith

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Is Google Becoming Amazon? WSJ Video

From live.wsj.com - August 20, 2014 8:17 AM

When Google went public 10 years ago, co-founder Larry Page said he wanted to get his search engine's users out of Google and to the right place as fast as possible. Today, Google is often doing the opposite. WSJ's Rolfe Winkler reports on the News Hub with Tanya Rivero. (Photo: Getty Images).

Marty Note
10 years old Google is moving from search to a content and commerce portal. Increasingly Google wants to be s destination not simply the world leading sieve. Content is king and the king is beginning to emulate one of their subjects - Amazon.

Amazon has been successful at balancing their business between content and commerce. Many Amazon interactions are "rich search" engagements where we use Amazon's reviews or vast scale to teach us something about an online marketplace.

Look at Amazon's nascent entry into streaming video market. Using their loyalty program, Prime, Amazon has the most addictive and best looking streaming option. Amazon's advantage? They SELL movies as well as giving away what feels like about 1/3 of their titles FREE to prime members.

BRILLIANT use of a loyalty program since it reinforces a key benefit, access, and creates a crack cocaine like addiction. When I want to find a movie Netflix doesn't have Amazon is where I go. Lately I even pay to "rent" or "buy" a title too having plowed through free titles.

Now let's turn back to Google and realize that content, search and content are VERY different things. Amazon's use of prime to improve their streaming option into a viable digital marketplace demonstrates the interconnected synergies a commerce & content player like Amazon can achieve.

Can Google become equally as successful at content and commerce? Perhaps, but one need only look at Yahoo's struggles to be both search and content portal to question whether either is sufficiently difficult to demand full attention.

As we search less and differently Google wants to diversify and protect the kingdom they've built. Entering oceans made red with competition as both content and commerce are is a different gig. Will be interesting to see how the king adapts to being a lowly prince.

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3 S’s of Successful Content Marketing [Infographic + Marty Note]

From www.dmconfidential.com - June 7, 2013 10:41 PM

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).

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Semantic Keyword Research Important Starting Now

From www.seomoz.org - April 17, 2012 5:33 AM

***** With Google's recent vote for the "semantic web" widening research to include a semantic approach is important. Marty

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them.

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop?
Have one repaired?
Upgraded?
Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

From www.haikudeck.com - August 4, 2014 9:20 PM

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.
http://curatti.com/invisible-giant-hard-see-new-seo/

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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 2014 8:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).

Rescooped by Martin (Marty) Smith from cross pond high tech

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Google's Death Greatly Exagerated: Google Search Still Growing

From e.businessinsider.com - July 9, 2012 6:56 PM

Google is still growing. Searches continue to rise on a year over year basis. We spend so much time thinking about the growth of social companies like Facebook, Twitter, and Pinterest, it's easy to forget Google is still getting more and more queries.

***** One of my 5 secret trends for 2012 is Google's resurgence. Marty
Via Philippe J DEWOST

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Social And SEO - The Growing Tapestry of Social/Search

From www.stumbleupon.com (via @ReallySimpleSEO) - March 16, 2012 8:16 AM

Your website's Google ranking could be helped with social media activity.

**** Some of the relationship described here is serendipty (i.e. what is popular on your Twitter is popular without clear cause and effect), but there are benefits to drive links from social to your digital stuff. People say the links are "no follow" links, but sizable people drink direclty from the Twitter and Facebook fire hose (the source not the RSS feed). Link juice moves to those sizable drinkers (online reputation management tool Radian6 is one example of a drinker).

What I know for sure is @ScentTrail popped a PageRank5 in 2 weeks. My ScentTrail Marketing blog recently moved froma PR2 to a PR3 and it has 300,000 words on it. My Tweets take much less time and are almost square the power of my blog, so I was an early believer in social (2008 or so) if for no other reason than its impact on search.

I wrote an article for @atlanticbt recently (Facebook The Most Important ROI) describing the other considerable TRUST benefits of social. Add TRUST plus PR and there is little question that social network marketing may be the most important marketing any team is doing (or not doing as the case may be).

The two ideas have become one thing in my thinking, a tapestry I think of as "social/search" mirroring Einstein's idea of the tapestry of space and time he called space/time. The reason I toss the big E in is the tapestry idea seems a helpful way to think of content networks. Content network marketing is a tapestry where every thread is connected in some way to every other thread. Thinking of social/search as a tapestry of connected points helps eliminate the "silver bullet" thinking that it is easy to fall into, ah if Internet marketing was only that easy (lol).

Marty

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