Curation Revolution
55.1K views | +0 today
Follow
Curation Revolution
Curation the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Blue Dogs Tips In Viral Marketing via NEW & Improved ScentTrail Marketing

Blue Dogs Tips In Viral Marketing via NEW & Improved ScentTrail Marketing | Curation Revolution | Scoop.it
Artist George Rodrigue Painted his last blue dog last week, but the "blue dog" virus lives on sharing valuable viral marketing lessons.
Martin (Marty) Smith's insight:

Loved that little blue dog. He was so present, so curious and supportive. Cajun artist George Rodrugue painted his last blue dog last week, but he is with us still.

Rodrigue's blue dog teaches valuable lessons in how to create a cultural myth, a meme that builds on itself, is unforgettable and fun:

  • Arresting visual images help.
  • When you find the icon let it get GOOD to you.
  • Fun mixed with mystery and irony works well.
  • Good creation story is important.
  • When in doubt, paint it BLUE.
  • Let your icon become THEIR icon.
  • Turn a pattern on its head a little.

Finally moving away from the Scenttrail.blogspot.com blog I started in 2007 to learn about how Google treated content marketing. Long strange trip that saw its share of blue dogs. Thanks for the nearly 100,000 visitors, hundreds of great comments and fantastic shares. 

Like Rodrigue I couldn't have gotten HERE without a lot of help. Now that we are HERE time to let THERE go like a blue dog's ghost.  

 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS]

A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS] | Curation Revolution | Scoop.it
Rocker Amanda Palmer worked with Red Maxell, the brand doctor, to create ASK and GIVE magic at TED last week complete with lessons for all marketers.
Martin (Marty) Smith's insight:

Fun to write this piece after another more strange serendipity between Save The World Marketing ideas and the people who are shaping a new maketing. 

Great TED video from rocker Amanda Palmer and Seth Godin's Icarus Deception video that hits you right in the chest (in a good way).  

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Godin, Gladwell, Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff

Godin, Gladwell, Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff | Curation Revolution | Scoop.it
"The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of
Martin (Marty) Smith's insight:

Brands Are Promises
Great share by my friend Phil Buckley (@1918). My favorite is the piece Pink shares, " I think a brand is a promise … a promise of what you can expect if you use the product or service, or if you engage in the experience." Indeed.