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Curation Revolution
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Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers. Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process. Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse. However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading 
malek's curator insight,
July 18, 2014 12:45 PM
With detailed images, you can get the attention of up to 67% of your targeted audiences. And,,,,,,,,you can download a free guide 
massimo scalzo's curator insight,
July 20, 2014 5:07 AM
Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona ! Really Worth Reading !
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You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue: * Be branded – take advantage of existing brands such as Shades of Grey. * Be topical – March is “fashion week” in NYC and both magazines have extensive features. * Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose). * Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images. * Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions. * Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines. * Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.
malek's curator insight,
March 18, 2014 9:15 AM
@Martin (Marty) Smith proves again simplicity is the tip of sophistication. A clean dozen of how-to. For a visually wired species like human being, it's always the eye placement and the body positioning. 
janlgordon's comment,
March 21, 2014 2:45 PM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight,
April 9, 2014 3:13 PM
It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.
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![Visual CRUSHING Textual Social Marketing [infographic] | Curation Revolution | Scoop.it](https://img.scoop.it/0BfsEQ4k14lNxNrKaSLAkzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Tips for being more visual with your social media and how being more visual increases engagement. Via Rose Marie DeSousa, Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
December 18, 2012 2:31 PM
Great infographic here chronicling the shift to more visual social media marketing. I would argue all marketing is shifting along these same lines. Who reads anymore?
I was a faithful WIRED Fast Company and Inc. reader. Not so much anymore. Then I was a faithful book reader. You name a marketing book and I wanted to read it. Not so much anymore.
Martin (Marty) Smith's comment,
December 18, 2012 2:36 PM
Not sure why my friend John van den Brink isn't listed on this. I found it and thought I rescooped it from @AtDotComSocial. If you don't already follow John you should :). M
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Haiku Deck Rocks Visual Marketing
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[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
Martin (Marty) Smith's insight:
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.
malek's curator insight,
May 21, 2014 5:56 PM
How content marketing works? Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
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Making Warby Parker's Annual Report VISUAL 3. Only share NEWSWORTHY news. 4. Let People See Your Engine (able to look behind the curtain). 5. Focus on and Feature Your POEPLE. 6. Make IT Easy To Share (and IT is everything). 7. Present DATA in context. 8. Don't forget the TANGENTIAL. 11. Share VALUES. 12. Pat yourself on the BACK every now and again. Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.
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5 Visual Marketing Tips To Increase Conversion If content is king after Google’s Panda and Penguin algorithm changes then visual content is Queen. Visuals create engagement. You see increased...
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Finding creative commons images can be a pain so I'm willing to give Canva a try.