Curation Revolution

SEO for Writers
Search Engine Optimization (SEO) is crucial to online content marketing success. No Google listing means no traffic and no traffic means no money. This post shares 7 "on-page" SEO tips for non-technical. 

I don't really think of SEO as "technical" since very coder I've ever attempted to educate about SEO could care less. Coders think about efficiency and SEO is often the least efficient way to markup your content. 

Maybe inefficient, but marketers have to worry about traffic and money, not just code, so follow these 7 tips or teach them to your writers and coders for more traffic and money. 

5 Writing & Management Tips

The Onion's CEO Mike Macavoy shares 5 great tips for writing and managing creative people in this CNBC video on Curaami including: 

Don't Try To Hard

Give Creative People Autonomy

Watch Mike explain 3 other great tips in this short but mpactful video. 

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

• Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
• Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
• Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
• Cliches – Cliches are another “truth” you can turn in your favor
• Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
• Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

Find more here
http://www.curagami.com/quick-web-copy-lesson/