Curation Revolution

So everyone is piling on TBWA\Chiat\Day for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares.

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Marty Note
Wow, if you and a small mercenary force from Redmond, WA set out to sink everything that makes Apple cool and unlike Windows you couldn't have done a better job than these amazingly BAD ads. A mistake SJ would have stopped. Also a statement about the fall of TWBA/Chiat/Day (a former favorite ad firm). Maybe that 4th sell out hurt. Agree with everything AdRants is ranting here.

**** All advertising is and always will be storytelling. Marty

Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

Nice -- solid ideas without being too long or difficult to grasp :)