Curation Revolution

Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.

After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.

Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.

No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.