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Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
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Scooped by Martin (Marty) Smith |
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How To Tell Your Brand's Story
This post is a hands on tutorial for creating brand stories by developing UCAs (Unique Customer Aspirations) and USPs (Unique Selling Propositions). Includes a video explaining USPs. Can't create great Internet marketing without these branding building blocks.