Curation Revolution

The classic sales funnel has long been used to describe website development strategy.

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

Read more: http://bit.ly/MjFpfA

This is massivley COOL and TY again to Shirley Williams!!

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.

What is a Ripple

The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...