Curation Revolution

If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.

* Forget about lead generation.
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* Apply "authority enhancers" (quote experts, books, other confirming experts).

* Make readers fall in love with you.  

Via Peg Corwin

Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy. 

 

I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK).

 

Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge. 

 

As a real-world example she utilizes Adobe's highly successful online curated magazine www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there. 

 

If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them. 

 

Full article: http://www.contentmarketinginstitute.com/2012/02/content-curation/ 

 

Via Liz Wilson, Robin Good