Curation Revolution
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Curation Revolution

Curation the next web revolution.
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Brands Under ATTACK: 5 Ninja - ScentTrail Marketing

Brands Under ATTACK: 5 Ninja - ScentTrail Marketing | Curation Revolution | Scoop.it
From www.scenttrail.com - March 22, 2014 9:44 AM

Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How can you defeat attacking Ninja horde if your brand is a leader? How can you add speed and fury to the attack if your brand isn't the leader? 

Added an introduction from my friend Mark Traphagen.

Ninja are attacking brands NOW on Scenttrail Marketing:
http://www.scenttrail.com/brands-attack-5-ninjas/  

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Mobile Revolution: Is ShowMaging Next

Mobile Revolution: Is ShowMaging Next | Curation Revolution | Scoop.it
From martinmartysmith.com - April 14, 2013 3:17 PM
Showmaging Art Forum I love Artforum Magazine. The magazine is a work of art itself. It is an over sized glossy the likes of which will be gone soon. We can'
Martin (Marty) Smith's insight:

Shomaging Artforum Magazine
Yesterday in what may be the first instance of "showmaging" I sat in Barnes and Noble and took pictures of articles in Artform Magazine. I love Artforum and used to buy it regularly, but I can't imagine such passive consumption now.

Now I want to be involved and if content isn't on my pad or laptop it doesn't exist. Yes I prefer books, but books are a bigger commitment. I will miss the oversized glossy presentation of Artforum, but I just can't be so quiet in my consumption of a timely piece of content such as a monthly magazine about art.

Here are tips I shared that could help print publishers survive the mobile revolution, and make no mistake the world of woe print publishers are in comes from those very SMART PHONES we carry:

 

* Put QR codes on your pages.

* Create platforms where WE can contribute OUR takes on your takes.

* Hold contests rewarding cool interpretations of your product in different media (web, video, mashups).

* Gamify your consumption so your customer’s takes on your published material is rewarded and prized.

* Think each page as the beginning of a DIGITAL conversation (ads tool.

* Don’t accept ads that are boring just because the pay well.

 

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