Curation Revolution
55.1K views | +0 today
Follow
Curation Revolution
Content Curation

Curation Revolution

Curation the next web revolution.
Curated by Martin (Marty) Smith
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Beating Amazon with Emotional Intelligence - Curagami

Beating Amazon with Emotional Intelligence - Curagami | Curation Revolution | Scoop.it
From www.curagami.com - November 29, 2016 10:35 AM

Beating Amazon with Emotions
This Curagami post answers our most frequent question - how can the little guy compete with the Big A? We share 4 marketing tips to beat Amazon with emotions including:

* Be Human

* Be Vulnerable and Tell Stories

* Conversations not Lectures

* Money is not the Objection

 

Add your tips on how to beat the Big A here: http://www.curagami.com/beating-amazon-emotional-intelligence/ 

more...
No comment yet.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

Benjamin Moore Hits Emotional Social Branding Paydirt: Main Streets Matter Campaign

Benjamin Moore Hits Emotional Social Branding Paydirt: Main Streets Matter Campaign | Curation Revolution | Scoop.it
From www.benjaminmoore.com - June 10, 2013 7:42 PM
Consumer-Driven Campaign Will Revitalize and Repaint the Main Streets of 20 U.S. And Canadian Communities
Martin (Marty) Smith's insight:

Benjamin Moore's Main Street Mattes is a great campaign idea. The paint company will use a favorite tactic of mine, the User Generated Content Contest, to "beautify America.

They will select 20 "Main Streets" to be revitalized based on UGC nominations and votes. Great idea proving another favorite topic - Save The World Marketing.

Every brand, product and service saves the world in some way. Connecting with how your brand, product, service or company saves the world has never been more important.

Find my slideshare on Save The World Marketing here
http://www.slideshare.net/martinmartysmith/save-the-world-marketing

Kudos Benjamin Moore.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn