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![Content Marketing's Definitive Formula [graphic] | Curation Revolution | Scoop.it](https://img.scoop.it/e6NgWhyGkLGqvTNtinWilTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development
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Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process.
I think the most important step in this formula is the one most often ignored:
Step 2. Determine Objectives.