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How To Win The E-commerce game - A Haiku Deck by @Scenttrail

How To Win The E-commerce game - A Haiku Deck by @Scenttrail | Curation Revolution | Scoop.it

Win The Ecommerce Game
I'm giving a keynote speech tomorrow at a FedEx Conference. This post links to the Haiku Deck created for that talk. I'm adding a blog post to Curagami.com today too. 

If you want to know how to win the new e-commerce game here is the Haiku Deck:
https://www.haikudeck.com/p/cd625524c9 

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5 Super Secret Marketing Trends for 2016 via Curagami

5 Super Secret Marketing Trends for 2016 via Curagami | Curation Revolution | Scoop.it

5 Super Secret Marketing Trends
We see 5 big marketing trends for 2016. Yet few seem to be discussing these five trends as a group. More so individually, but these 5 trends work hand in glove. Maximum return comes from combining synergies from all five 2016 Super Secret Marketing Trends including:

* Become A Nowist

* Give Keys To Your Digital Kingdoms To the Kids (community)

* Conduct a Symphony of Feeds

* Appify and Gamify

* Disrupt and Find Blue Oceans

Each of those fingers makes a powerful raised fist of change for 2016. Even if you only believe in or adopt 2 out of the 5 you will be better off next year than this.

5 Super Secret Marketing Trends for 2016
http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa 

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3 Myths About the Efficacy of Gamification - Gamification Co

3 Myths About the Efficacy of Gamification - Gamification Co | Curation Revolution | Scoop.it
There's a lot of misinformation on how gamification is supposed to work and I'm going to dispel some of those ideas.
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Gamification White Paper From Atlantic BT - Atlantic BT

Gamification White Paper From Atlantic BT - Atlantic BT | Curation Revolution | Scoop.it
Gamification - Winning Hearts, Minds and Loyalty Online a Free Atlantic BT White Paper with tips on using gamification to achieve Internet marketing return on investment (ROI). Continue reading
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Crowdfunding & Gamification: What's Next

Crowdfunding & Gamification: What's Next | Curation Revolution | Scoop.it

When the lit match of gamificaiton hits the exposed jet fuel of crowdfunding both will feed speed, scale and intelligence into the other. I've read the Forrester report that predicts 80% gamification failure by 2015 and have two thoughts. 

1. 80% failure is about the normal Internet marketing "hit" rate.

2. That means 20% are going to win BIG, very big.

The combination of gamification and crowdfunding is more likely than not to be in that 20% winner category.  

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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  


And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 


Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Thank You Economy or Arrogance, Which Is Better?

Thank You Economy or Arrogance, Which Is Better? | Curation Revolution | Scoop.it

Arrogance seems a consistent tactic in the uber-hot gamification segment. "Uber-hot" and arrogance seem to go together like hand in glove, but perhaps arrogance is a the most sustainable strategy.


Arrogance feels cheaper than the Thank You economy's endless give. This piece explores the question of if arrogance is sustainable. What do you think? Where do you come out on the Arrogance or Thank You debate.

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THINK Like A Marketing Pro: 5 Secret Tips (Revised Haiku Deck)

THINK Like A Marketing Pro: 5 Secret Tips (Revised Haiku Deck) | Curation Revolution | Scoop.it

Think Like A Web Marketer
We revised our Haiku Deck to share 5 secrets every web marketer should know including:

* Start With Why
* Diversify & Gamify
* Double Down
* Become A Nowist
* Baseball not Football

Learn more about how to become a digital marketing pro:
https://shar.es/1uVaFD  

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Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline

Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline | Curation Revolution | Scoop.it

Social Shopping
This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).

If you would like to help PLEASE DO SO (lol). Many ways you can help including:

* Writing content to be included.
* Suggesting resources.
* Suggesting great interviews.
* Reading and editing (need lots of help there :).

I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help) 

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Has @HaikuDeck Created A New Powerful Visual Marketing Channel? +8,322 Views in 22 Days says YES!

Has @HaikuDeck Created A New Powerful Visual Marketing Channel? +8,322 Views in 22 Days says YES! | Curation Revolution | Scoop.it

Amazing Content Marketing Tool
If you don't use Haiku Deck to help create visual marketing you are missing a powerful tool. We've created 36 Haiku Decks. Over the last 22 days those decks added 8,322 views or 378 new views each day.There is NOTHING we are doing with that kind of reach...NOTHING!

We are beginning to believe Slide Decks may be an exciting new marketing channel. Amazingly NONE of our 36 decks reported zero views over the last 22 days. Even OLD decks continue to be viewed making slides and slide decks VALUABLE content indeed. 

Not a complete surprise since Slideshare has been creating SEO magic for years, but Haiku Deck may have just legitimized slides as a marketing channel. You don't need an excuse to create Haiku Decks. No conference talks needed to win with these new visual marketing tools. SLIDES and Haiku Deck's CMS that sits on top of the Creative Commons are becoming a powerful content marketing tool and a widgetized marketing channel in their own right. 

Trending Haiku Decks Include

Crowdfunding Tips From The Clash +46% Views
http://shar.es/1ao3gt 

Gamify Content Marketing +36% Views 
http://shar.es/1ao3GS 

Invisible Giant: Why New SEO So Hard To See +8% Views
http://shar.es/1ao3ZG 

Warren Buffett's Tips for Startups remains Top Dog w/  7,700 Views
http://shar.es/1ao3Bj  

See performance for all 36 Haiku Decks we've created on Google Doc here:
https://docs.google.com/spreadsheets/d/1Ozsk4hHtT6Xm77SxQbP7EFw259oQMVC_5DY1bOU9dAk/edit?usp=sharing  

malek's curator insight, September 17, 2014 5:44 PM

Walt Mossberg was right..

The great tech guru once commented that Haiku Deck saves people so much time it will raise the GDP

Haiko Deck is a different visual experience

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Ecom Merchants Amazon MustSteal Tactics Part II - ScentTrail Marketing

Ecom Merchants Amazon MustSteal Tactics Part II - ScentTrail Marketing | Curation Revolution | Scoop.it

Amazon Ecommerce Mus Steals Fro 2014 Continues with #6 - 10:

* Gamification.
* Speed.
* Shipping.
* Algorithms not people.

* Think Different.

Add teset to must steal tactics 1 - 5:

* Content Curation.

* Information Is Half The Profit.

* Price Arbritrage.
* Arbritrage Everything.
* Think in SCALE.

and you have an RX for ecommerce victory in 2014. Steal any 3 of those tactics and you will make more money this year than last.

1 - 5:
http://www.scenttrail.com/top-10-reasons-amazon-will-kick-ecommerce-butt-2014/


6 - 10
http://www.scenttrail.com/ecommerce-steal-these-amazon-tactics/

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Creating Hero's Journey Websites: Using Storytelling To Improve Your Online Marketing

Creating Hero's Journey Websites: Using Storytelling To Improve Your Online Marketing | Curation Revolution | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
Martin (Marty) Smith's insight:

Creating Hero's Journey Websites
I'm a big Joseph Campbell fan and this piece does a good job of explaining and then applying the Hero's journey to business narrative. The hero's journey is all around us all the time (as the piece implies).

UGC (User Generated Content) is my favorite place to find the hero's journey. Customers will share the same kind of dragon fighting stories faced by our young hero in the example in this post IF you ask for feedback, prize the feedback you receive and gamify UGC enough so that it is clearly important.

Gamification is  another favorite tactic to solidify the hero's journey. Nothing like a little competition to increase the challenge and produce amazing results fast. The other point this piece misses is WHO is the hero of your journey.

I like to design websites where YOU (the visitor) are the hero. Visitors become heroes by sharing, finding "like me" tribes and figuring out the environment well enough to suggest improvements. The more your website creates a hero's journey the more fascinating and experiential it becomes.

If fascinating and experiential sound like good things congratulations you are on a hero's journey.

More On GooglePlus: https://plus.google.com/102639884404823294558/posts/apVB5CabhxB

malek's comment, September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

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SEO, LinkedIn and The Real You - How LinkedIn Is Crowdsourcing YOU

SEO, LinkedIn and The Real You - How LinkedIn Is Crowdsourcing YOU | Curation Revolution | Scoop.it

When my brilliant Quant friend Melinda Thielbar explained how Linkdedin is using gamification to clean their data I was stunned. Stunned at the sheer genius and power of LinkedIn's little endorsement game.


Today I confronted the two Martins. The Martin I THINK I am and the Martin who IS. Fascinating conversation and all from a little game. Brilliant.

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