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Story Rules New Ecommerce In New Ecommerce Story Rules riffs a post from Mathew Jenkin about video game developer since online commerce is a game too. Similarities between video game and online commerce development are numerous and insightful. Every visit to an online store is a quest and this post explains how to build a hero / protagonist journey into your online story. 
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Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How: * Gamification (nothing like social kudos to reinforce a heroic journey). * Curate and Use UGC (User Generated Content). * Contests (who has the best Tough Mudder Pinterest board etc...). * Leaderboards (part of gamification, but a constant reminder that a game is going on NOW).
Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.
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An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers, No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves. Via malek
Martin (Marty) Smith's insight:
Creating Hero's Journey Websites
malek's comment,
September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment,
September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight,
September 25, 2013 2:21 AM
Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour
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![Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan] | Curation Revolution | Scoop.it](https://img.scoop.it/OPJr6AD864kQ0OZTDfGoljl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
You can write for your idea-spreaders, and you can write for your buyers.
Martin (Marty) Smith's insight:
This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus: * Ask to amplify your ideas with their take. * Ask to buy something. * Ask to read something else, something related. * Ask for comments. * Create a poll or a survey and ask specific questions. * Ask to be LIKED or shared. * Ask for support. * Ask for trust (can be very powerful). * Ask for help (admit you don't know it all).
That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them.
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