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Scoop.it!
Find and engage digital influencers. You may be used to turning to the traditional press but there are more cost-effective methods today. 
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Scoop.it!
StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.
This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.
By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do? Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.
Because remember -- people don't buy the 'what', they buy the WHY. Enjoy this video and if you haven't already, start figuring out your WHY! Via Brian Yanish - MarketingHits.com
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Trust & Citizen Influencers
This is a great post that reminds me of a book I read ten years ago called Citizen Marketer. Trust is upside down. We trust those perceived to have the LEAST to gain. We trust our friends.
This trend is one of the driving pistons of our Triangle Startup Factory funded startup called Curagami. We see the conversation as the new link. Conversations, unlike links, need to be tuned to PEOPLE and ENGAGEMENT more than a search robot.
Conversations matter, but so do our trusted guides. No one can know everything, so we depend on delegating knowledge to friends. My friend and Curagami co-founder Phil Buckley is my SEO source. Mark Traphagen, another friend and well known G+ evangelist, is my G+ source.
By ELIMINATING things we must know other than at a macro level we create a winning strategy that stays just ahead....at least when everything goes well (lol).
The subtext of this excellent share from Bill McCann (
@Bill_McCann) echoes the importance of community, brand advocates and extending your network daily.