Marketing Vs Branding - Curagami | Curation Revolution | Scoop.it
From www.curagami.com - March 29, 2016 8:09 AM
Marketing vs Branding answers a Quora question about the difference between marketing & branding strategy and the answer is different than you realize.

 

  • Marketing Listens over Time
  • Branding Evolves over Time
  • Alignment where US (marketers) and THEM (customers) become WE is the goal
  • The “Sweet Spot” of “perfect alignment” never lasts
  • Wobbles create separation & leave the “sweet spot” to rinse and repeat the marketing and branding dance