Curation Revolution

Movements THEN Campaigns within Movements
http://www.crowdfunde.com earned its first paycheck today as we begin to help our friends at http://www.moon-audio.com create an "umbrella" movement to create online community, improve SEO, win hearts and minds and convert more visitors to customers and customers to advocates and supporters. 

This G+ post shares much of what we discussed today about the advantages of creating a movement in a socially connected mobile time. If you love music hope you will jumpin and help us create Music Is A Movement's pieces such as:

* Our ASK for UGC (User Generated Content) such as what is your favorite music? Why? What is your favorite gear? Why? 
* Stories are going to be important. What is best way to ask for them?
* Arresting visuals are going to be important, where to we find them. 
* How can we create CONTENT to support an abstract, personal and short lived (music) to shareable content (vids, pics, stories)?  
* What is best way to connect tribe members.
* What are our KPIs. 

Going to be fascinating to use our new tools for the first time to help Moon Audio change the world a little by developing a MOVEMENT and then positioning their marketing inside the movement's context and ever evolving User Generated Content boundaries.  

What about you? How do you win hearts and minds with your #Interntmarketing.  

These days marketing serves a bigger idea or it isn't sticky. This article is about how to create movements to sell campaigns. If you have the one, movements and the advocacy they create, the other is easy. Ideally, you sell less as your advocates sell more and this post shares tips on how to make the magic happen. 

Hero Marketing combines passion, customer focus, exponential thinking and the creation of movements to help Small to Medium Sized Businesses (SMBs) compete with Amazon.

Created this new Haiku Deck for a conference in Baltimore sponsored by FedEx on 2.26.

5 Movement Brands
One important social media marketing implication is every brand needs love, advocacy & sharing. Movements not sales win hearts, minds & loyalty brands need.

* Chic-fil-a.
* Disney - Pixar.
* Red Bull.

* Red Cross.
* Coke.

Swarms, Storms and Flocks

As a Director of Ecommerce I became fascinated with swarms, storms and flocks. Things happen inside the world’s largest content network for reasons that are beyond logical explanation. As the founder of Cure Cancer Starter, a crowdfunding platform for cancer research, I am fascinated with swarms, storms and flocks again. 

Swarm Storms is my name for the strange combination sentient mob behavior. Much like ants and bees the web forms with a collective consciousness that can feint and move like a school of fish or a flock of birds. 

If you've ever been fishing just prior to a storm you know the activity gets fast and furious before stopping almost entirely. Fish feel changes in pressure and react. Storms influence the creation and path of swarms.

Much of Internet marketing is weather forecasting. You model and predict where you thin your Internet marketing and website need to go. Sometimes you want to be out of the path of the storm while other storms you want to ride like a wave. 

All Internet marketers are weather forecasters and swarm storm creators. The linked post is the first post on swarm creation from Swarmise, a new book by Swedish political activist Rick Falkvinge. His a piece from the post describing a "swarm organization":
 

Excerpt 
"A swarm organization is a decentralized, collaborative effort of volunteers that looks like a hierarchical, traditional organization from the outside. It is built by a small core of people that construct a scaffolding of go-to people, enabling a large number of volunteers to cooperate on a common goal in quantities of people not possible before the net was available.

Working with a swarm requires you to do a lot of things completely in opposite from what you learn at an archetypal business school. You need to release the control of your brand and its messages.

You need to delegate authority to the point where anybody can make almost any decision for the entire organization. You need to accept and embrace that people in the organization will do exactly as they please, and the only way to lead is to inspire them to want to go where you want the organization as a whole to go."

*****
Rick is sharing the book one chapter at a time online. Stay tuned and buy the book when it comes out in the summer.